Hi there, I’m Caroline.
I’m a Web Designer + Digital Marketing Specialist + Copywriter located in friendly Austin, Texas
Let’s face it
You can find a web designer anywhere. Fiverr. Upwork. The list is endless on Google. SEO services vary in price and quality. How do you know what’s important and who to trust?
The problem is
You want help, but you’re a small business or a solopreneur, so you don’t have a big marketing or technology budget to hire a fancy agency or a full-time resource.
My guess is
You either lack the time (you have a business to run, after all!) or the know-how to implement all your ideas (which may look a little like this):
▢ Update website (e.g. fresh copy, logo, new products and services, new promotions, photos, change colors, fix broken links, add email signup, etc.)
▢ Set up Mailchimp, ActiveCampaign, FloDesk, etc. to send out marketing or promotional emails
▢ Read countless articles on evolving SEO best practices (What the heck is schema markup and how do I get it on my website?!)
▢ Figure out how to get onto page 1 of Google search results
▢ Identify target keywords to increase web traffic
▢ Leverage free offers or promotions to drive new traffic and grow email list, e.g. lead magnet with automated drip email campaign
▢ Track web traffic from Google My Business (GMB), Facebook, Instagram, email campaigns, paid marketing
▢ Do I really need to be on social media? If so, which ones?
▢ Simplify and streamline tech stack and/ or processes; figure out how to automate and save time
Imagine if
Someone could make your to-do list go away and give you peace of mind and more time to focus on the things you do best.
Let’s discuss your current challenges, ideas to grow your business, expand your reach, and discover the best mix of technology to help you reach your goals.
I’m here for you.
You don’t need to hire 3 or 4 different teams.
I help small business owners (or solopreneurs) like you check off their marketing and tech to-do list everyday!
Here are just a few:
About Me
Do you remember the Y2K problem? “Fixing” it was my first job out of college. (Yes, I’m THAT old! :))
How a political science major ended up coding is a long and winding story, but the part that matters is, I loved it. I got a thrill from solving real business problems through the use of technology–I still do.
Along the way, I earned an MBA from Duke and worked as a business consultant to Fortune 500 companies, but today, I derive great joy from helping small business owners achieve their goals.
I’m a small business owner. My parents were small business owners. These truths fuel my passion.
Being an entrepreneur is a lot of work! There is so much to do and not enough hours in the day to do it all. Sometimes we need someone to come alongside us to share ideas and lighten our load. I would love to be that person for you.
